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Plant-based report 2023, part 1: Identifying drivers and barriers [Report]

Understanding drivers of the plant-based boom, and overcoming barriers to further uptake.

The global plant-based market has grown enormously in recent years, with flexitarian eaters fuelling demand for products that have the taste, texture, and appearance of meat and dairy. In this report, we look at the drivers of consumers demand, barriers to uptake, and opportunities for future innovation.

With expert insights from market analysts and food scientists, this report – part one of our three-part report series on plant-based food and drink – will help you identify white spaces in this growing category.



  • Data and Drivers: Understanding the plant-based trend
  • New product development for the flexitarian consumer
  • Barriers to consumption of plant-based products
  • Key takeaways

The Fi Global Insights 2023 plant-based report will be published in three parts throughout 2023. This is part one.

Plant-based report 2023, part 1: Identifying drivers and barriers [Report]